MASARANG FOUNDATION
BRAND GUIDELINES
BRANDING | LOGODESIGN | CONSEPTUALISING
MASARANG FOUNDATION
BRAND GUIDELINES
BRANDING | LOGODESIGN | CONSEPTUALISING
The Masarang Foundation is an environmental and social NGO founded by DR Willie Smits. It is based in North Sulawesi Indonesia with supporting organisations in Holland and Hong Kong.
The brief was to develop a brand and brand guideline document that could be used across
their organisation, in order stay constant and to maintain their professional image whilst dealing with donors sponsors and government officials.
DR Willie Smits the and I worked closely to embody his vision in to the brand. The logo tells the story of how we must start putting people and planet before profit. The logo includes the sugar palm Willies secret weapon against climate change. find out more about that on: Ted.com
DESIGN SERVICES
BRANDING / ICONOGRAPHY / ILLUSTRATION
/ GRAPHIC-DESIGN
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